The Birth of a Global Wine Brand: Terlato Wines and Colavita Partner to Launch Colavita Wines

Aug 06, 2013 1336

In an innovative collaboration, luxury wine leader Terlato Wines and leading extra virgin olive oil producer Colavita today announced a joint venture to create a collection of super-premium Italian wines. Under an evergreen agreement, Terlato will produce and market wines under the Colavita brand name for global distribution.

The initial wines for the launch will be Pinot Grigio, Verdicchio, Pinot Noir and Valpolicella Ripasso. This is the first time a leading food brand and leading wine company have joined forces to market a collection of authentic Italian wines around the world.

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Fonte: ICE

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