Rotella’s Italian Bakery, La Vista, Neb., has seen continued growth and demand for bread, buns and rolls over a 100-year history. The Rotellas attribute their success to two things: quality product and excellent customer service. 

“Quality and service is everything; if you skimp on that, you’re losing,” said Lou Rotella Jr., president and chief executive officer. “Customers can get bad service and bad quality anywhere.”