For Bronxites and beyond, traveling to the Bronx's Little Italy is often compared to a trek to the old country. It's a destination. The smell of seasoned Italian sausage, blended with sights of Italian-named eateries and singers greeting its customers make the area a must-see.

And behind a push to attract visitors to the destination is the Belmont Business Improvement District, the agency tasked to promote the epicenter for Italian fare. Unlike most BIDs, which usually promote merchandise stores, Belmont's marquee draw is its neighborhood, intertwined with tradition and Italian fare. After all, its woven into their sales pitch.

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Source: http://www.norwoodnews.org