by Kate Krader

At noon on Thursday, Aug. 11, the line outside Eataly NYC Downtown stretched a thousand people long, down three floors and out into the street. Day One of the 45,000-square-foot, $39 million project on the third floor of 4 World Trade Center could have been more popular only if Olympic gymnast Simone Biles had somersaulted in. I arrived around 2 p.m. (partner Alex Saper estimated that I was somewhere around the 5,000th customer), grabbed a map from the woman who was handing them out fast and furiously at the entrance, and walked around.

Some 10,000 products are on offer at Eataly Downtown, the newest of 31 locations worldwide, from Chicago to Seoul to Dubai, of the Italian mega food emporium. I became focused on one: the Roman Pizza.

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Source: http://www.bloomberg.com/