The grand opening of the Italian Pavilion at the Summer Fancy Food Show 2024 set a striking tone for the event. The ribbon-cutting ceremony, marking the largest stand among international representations, was attended by Erica Di Giovancarlo, Director of the Italian Trade Agency (ITA), Matteo Zoppas, President of ITA, and Donato Cinelli, CEO of Universal Marketing, the exclusive agent of SFA for Italy and organizer of the Italian Pavilion within the Fancy Food Show. 

Bill Lynch, President of the Specialty Food Association (SFA), the fair’s organizing body, announced: “Thanks to our collaboration with Italian Agriculture Minister Francesco Lollobrigida, Italy will be the main partner of Fancy Food from next year’s Las Vegas edition and the 2025 New York edition.”