USA: Ambassador Zappia inaugurates Fancy Food pavilion and Italy pavilion

Jun 13, 2022 345

The Ambassador of Italy to the United States, Mariangela Zappia, opened the Fancy Food 2022 exhibition in New York, this year dedicated to Italy. More than 300 Italian companies – approximately 8% of the entire exhibition – are present in the exhibition space created for the occasion in cooperation with ICE – an agency for the promotion of abroad and the internationalization of Italian companies.

An important effort that forms part of the Investment House national branding campaign undertaken by the Ministry of Foreign Affairs and International Cooperation. “Last year, the agri-food sector has grown significantly in terms of the volume of Italian exports to the United States and in terms of value,” Ambassador Zappia said, noting that the food and wine sector “represents 10% of total Italian exports to the United States, with a value of An economic value of $6.5 billion in 2021.”

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SOURCE: https://www.prudentpressagency.com

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