When Dan Madaffari and his wife, Elecia, decided to open an authentically Italian sandwich shop and bakery, they knew just where to get their secret ingredient. Joe Primavera, known as "Joey Bread" back in his native Brooklyn, N.Y., was that ingredient. He's Elecia's dad.

"I sprang it on him," said Dan Madaffari, brown eyes twinkling. The day after opening the doors on MadaVera's Original Hero & Bakery in the Timber Hills Plaza, Dan called his father-in-law and announced, "Hey, I opened a bakery. Wanna bake?"

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Source: http://www.tampabay.com