If you build it, they might not necessarily come. But if you build it in a place virtually devoid of competitors, the odds are a lot better.
In November 2012, Luciano's began serving handmade Italian food in a rather secluded spot on the Boise Bench, off Orchard near Fred Meyer — in an area where restaurants are few and far between.
Source: http://www.idahopress.com
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
