Keeping a brand alive for 100 years is no easy feat. Even more challenging is establishing its legacy as a dominant force in fashion. Fendi represents the quintessence of Made in Italy, authentic luxury, the bond with the roots.

Retracing the history of the Roman brand, which has been part of the fashion and leather goods division of French conglomerate LVMH's portfolio since 2001, is a bit like bringing to light visions and projections, mastery of techniques and knowledge together with the charisma of Karl Lagerfeld, who in almost a century of history has contributed to enriching the collective concept of beauty.