by Sam Dangremond

Negroni Week—a charitable homage to the three-ingredient cocktail of Campari, gin, and vermouth (1 part of each)—begins on June 1. More than 1,700 bars and restaurants around the world will mix their favorite Negroni variations and donate a portion of the proceeds from each one sold to a charity of their choice.

Campari, in a smart marketing move (since the whole week plugs its product), started sponsoring the week last year and this year will donating $10,000 to a charity chosen by whichever bar raises the most money on its own.

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Source: http://www.townandcountrymag.com/