Born in Milan in 1931 – and died in New York in 2014, after a lifetime spent in the USA with his wife Lella, an architect – the designer made graphics and typeface research among the pillars of good design.  

Thus – by means of a website and an Instagram profile launched on 10 January 2022 (the designer’s birthday) – Vignelli90 wanted to celebrate Massimo Vignelli’s work, approach and concept by asking the community to send a poster representing their own idea or interpretation of the Vignelli-thought.