Varallo, Piedmont, is serene. In the heart of the Valsesia Valley, nearly at the border of Switzerland, the town reveals itself in quiet layers: narrow alleys that wind between centuries-old houses, the faint scent of woodsmoke coming from the snow mountain peaks beyond, and the Sacro Monte, a UNESCO World Heritage site, perched on a ridge above. 

This town of just over 7,000 people is also where the story of Italian luxury maison Loro Piana has been written, and it’s here that you can find the maison’s archive, with rare documents, photos, and textiles that span six generations of the Loro Piana family. Pietro Loro Piana founded the company Ing. Loro Piana & C. in nearby Quarona on April 2nd, 1924.