A1: the highway of the sun stretches from Milan to Naples

Aug 12, 2022 533

BY: Alessandra Busacca

Strenuous climbs on bumpy, dust-caked roads: this was how people traveled in the boot of the 1950s, before a dense zipper of avant-garde roads criss-crossed the country, uniting Italy forever. The expansion of road networks, as well as the increase in incomes and paid vacations, helped turn August into the month of the summer exodus: a typically Italian phenomenon, born from the holiday closures of the big factories (an initiative led by car giant Fiat). 

Piling into legendary Millecento or Seicento automobiles, with striped deck chairs strapped to the roofs, Italian families clogged the A1 to reach coveted beaches along the coastline. Fiat, eager to sell its cars to all Italians, produced one million Fiat 600s between 1955 and 1960. And Italians longed for the latest innovation on the market: the demand was so high that Fiat had no choice but to produce and produce. 

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SOURCE: https://italysegreta.com

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