Alfa Romeo hopes to grow US sales by delivering new EVs that will compete with BMW

Jan 31, 2023 86

BY: Scooter Doll

Italian legacy automaker Alfa Romeo recently outlined details of its upcoming all-electric segment in which its CEO said it intends to bolster sales in North America, expressing the need to “transfer the concept of performance” to its EVs. To do so, however, Alfa Romeo believes it needs something bigger and all-electric to attract US consumers, stating that it’s working on an SUV to compete with the BMW X5.

Alfa Romeo Automobiles S.p.A. is an Italian automaker with over 110 years of experience, particularly in motorsports and racing, although it currently describes itself as a luxury car manufacturer. The brand has seen its fair share of ups and downs in its century-plus-long history and is currently a subsidiary of Stellantis following the FCA merger in 2021.

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