Ancient Greek City in Sicily Serves as Setting for New Gucci Campaign

Apr 30, 2019 299

BY: Tasos Kokkinidis

Earlier in April, Gucci revealed photographs from its latest advertising campaign, which show Michele’s Gucci gang in various poses around the ancient Greek city of Selinunte. The ancient city was founded in the seventh century BC in Sicily. Alessandro Michele, an Italian fashion designer, was appointed the creative director of the house of Gucci in January of 2015.

He is responsible for all of Gucci’s collections as well as their global brand image. According to the house, inspiration for the Pre-Fall 2019 campaign came from the “Classical Symposium,” an after-banquet gathering where people would sing, dance, listen to poetry and engage in lengthy conversations during ancient Hellenistic times.

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