Italy's Basilicata region came out of anonymity after the Commission of the European Union named Matera a 2019 European Capital of Culture. Today, it's teeming with projects, but several people were already in on the secret as far back as 30 years ago.

What was Sofia Coppola doing in Bernalda? But above all, where is Bernalda? It's not Hollywood. The director got married there, and returned there several times, because the grandparents of her father, Francis Ford Coppola, come from the tiny village. The film director-turned-hotel entrepreneur bought a villa there and transformed it into a five-star hotel.