Campari whets appetites for Italian brands

May 04, 2015 1411

by Rachel Sanderson

It is six o'clock on a warm spring evening at Camparino, a historic Milan cocktail bar overlooking the city's Gothic cathedral, and happy hour is in full swing. Wine glasses filled with red- and orange-coloured spirits populate the tables.

Tourists and Italians chatter. Waiters hover. It is a scene that brings a warm glow to the heart of Bob Kunze-Concewitz, chief executive of the Milan-based Campari group, purveyor of Campari, the bitter red-coloured aperitif that is much in evidence, and its slightly less bitter orange-coloured sister brand Aperol.

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