by Claudia Astarita
2014 is a special year for the Maserati luxury brand. The Italian iconic car maker is indeed celebrating its first centenary. To contribute to marque this special occasion for Made in Italy, it is worth reminding the role Carlo Maserati played in shaping the Maserati brand and planting the seeds that transformed it in the luxury icon it is today.
Everything started in 1907, when Carlo Maserati had the revolutionary idea of converting the electrical system of his racing Bianchi from 6 to 12 Volts. Being a star while racing for Isotta Fraschini, Mr. Maserati was not happy at all when, after moving to Bianchi, his results with the team stopped being impressive.
Fonte: This is Italy
