In a room full of boxes containing the dreams of young Italians, an archivist browse a file with the future plans of students and researchers: someone wish to open a business of robotics, someone else to start an IT company or to work on a biotechnology lab.

This is the beginning of "Change your Life Change Italy" campaign copy (http://youtu.be/9km6Q7LSu58) made by J. Walter Thompson, for the launch of BEST Program, which was presented this morning at Palazzo Ferrajoli in Rome.

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Fonte: Italian Good News