Chocolate giant Fererro is launching a vegan version of the popular Nutella spread to go on sale in supermarkets in Italy this autumn. Nutella's origins can be traced back to World War II when cocoa was limited and expensive. As a result, chocolate makers searched for new ways to produce their products using ingredients such as hazelnuts.

Nutella's own journey began in 1964 with the sale of its first jar of the hazelnut spread in Piedmont, Italy. The company's iconic logo appeared on the worldwide stage the following year, with sales expanding from Italy to Germany, France, and Australia.