Consider Diano Marina the antithesis of New York’s Hamptons or Italy’s Forte dei Marmi. While all three are summertime meccas with long sandy beaches and clear blue waters, Diano Marina is the least posh, most relaxed, and definitely most authentic.

With a near-perfect climate and a breathtaking setting, the town’s population swells between May 15 and September 15th with an influx of seasonal tourists, predominantly from Germany, Switzerland, and other parts of Italy.