Expo 2015, how to promote Made in Italy in the US

Nov 12, 2015 759

by Claudia Astarita

Expo 2015 was definitely an occasion to praise and celebrate Made in Italy excellences, not only in the homeland but also abroad. Its heritage is an increased knowledge of the precious potential Made in Italy has, with a special focus on the food sector.

In fact, right after the conclusion of the universal exposition, the Italian Minister for Agriculture, Food and Forestry Policies, Maurizio Martina, announced the start of a campaign to safeguard "Italian DOP" in the US.

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Fonte: This is Italy

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