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Fendi Goes Back to School to Save Centuries of Italian Tradition

By: Alessandra Migliaccio, Flavia Rotondi and Zoe Schneeweiss

When Serge Brunschwig arrived in Rome almost five years ago to become Fendi’s chief executive, he was confronted with a conundrum: the company was struggling to find skilled workers.

The problem left the 62-year-old McKinsey alum taken aback. After all, Italy has always been known for its artisans, from the violin-makers, textile designers and painters of the Renaissance to the legends of modern fashion, craftsmanship and Italy go hand-in-hand. 

Source: https://www.bnnbloomberg.ca/

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