Kinder Chocolate, one of the flagship offerings of Italy’s Ferrero confectionery brand, will be available in the U.S. for the first time starting in August. Catherine Bertrac, Senior Vice President of Marketing for Kinder and mainstream chocolate for Ferrero USA, said the company has been gearing up for its biggest U.S. launch over the last several years. “It was time to complete our Ferrero legacy of what we call the legacy portfolio of Kinder,” she told FoodDive magazine.

Ferrero’s Kinder brand launched in Europe in 1968. Kinder chocolates first came to the U.S. five years ago with the introduction of Kinder Joy. Kinder Bueno was introduced in 2019, and then seasonal products started appearing in 2020.