Florentine high quality artisans join the Made in Italy store launched by Amazon

Nov 05, 2015 648

by Silvia Pieraccini

Local production, global sales. The "glocal" path, strategic for the survival of SMEs (small and medium-sized enterprises), crosses the growth goals of e-commerce colossal, Amazon. The result is a store dedicated to artisan Made in Italy goods which the American group opened recently on its Italian and British sites, while the launch on the US site is just a few weeks away.

The artisans sign up to the platform, they are then screened by the American giant (which is helped by local associations), and then accredited as third-party vendors. At which point Amazon's global market of 285 million clients is opened up for them.

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Fonte: Italy24

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