It is well-known that tourists have always been in love with Italian food and wine, but the fact that the latter are fundamental elements in planning a trip to Italy is a phenomenon that we have only began to observe in the past few years.

According to the “First Report on Italian Food and Wine Tourism” – drafted by Roberta Garibaldi under the scientific supervision of the World Food Travel Association and the University of Bergamo – Italy offers 825 Protected Geographical Indication products, 5056 traditional agri-food products, close to 335 thousand food service businesses, over 23 thousand farm stays, 114 themebased museums related to food, and 173 “strade del vino e dei sapori” (roads of wine and tastes) to tourists from all around the world. As well as enjoying typical products, most popular activities include market exploration (82%), the search for historic cafés and restaurants (72%), as well as visits to farms (62%) and wine cellars (56%).