Gucci is now the highest ranked luxury brand on the Brand Finance 2017 report, coming at at no. 3. The value of the Gucci brand increased from $ 5 billion (2016) to $ 6.1 billion (2017). Gucci executives note a lot of their recent success in benefiting from dominating in the digital/social media market.

In terms of growth, Gucci is among the best performing companies – in one year it climbed two positions, reaching third place. The research shows that among the ten most valuable labels in the world there are two more fashion brands: Prada (ninth place, with a value of 3.7 billion) and Armani (tenth, with a value of 3.4 billion) .