“Ladies and gentleman, welcome, welcome; it’s show time!” announces a tux-donning gentleman on stage as fringed velvet curtains part to reveal a cast, gloriously clad in Gucci, singing and dancing in the style of classic golden-age movie musicals to the 1946 Irving Berlin song, “There’s No Business Like Show Business.”

The performances conjure up the moves of stellar silver screen dancing duo Fred Astaire and Ginger Rogers and Marilyn Monroe’s iconic “Diamonds Are A Girl’s Best Friend” number in Gentlemen Prefer Blondes. Gene Kelly, Cyd Charisse, Rita Hayworth, Jane Russell and Debbie Reynolds and the films The Band Wagon, Cover Girl, Singin’ in the Rain and An American in Paris also serve as inspiration for the Gucci Spring-Summer 2019 #GucciShowtime campaign.