The Italian-style aperitif – a sort of ritual born from the world of bars, and squares, and experienced during various moments of the day – has now become one of the symbols of Italian sophistication and style, recognized and envied even abroad and by tourists.
This is what emerges from a study promoted by Sanbittèr – the brand of Sanpellegrino as well as the oldest non-alcoholic Italian aperitif – on a sample of 300 tourists through monitoring of the main international social networks, forums, blogs, and lifestyle communities.
