Illy: Family Values from Plant to Cup

Jun 02, 2017 908

BY: Talia Antonacci, Ken Browne, James Lo Cascio

The “Made in Italy” brand is among the most famous in the world. It represents excellence that is undoubtedly Italian, ranks high among well-known brands in the global market, and is positioned in the high-quality market segment. This year, as part of Montclair State University’s Business Italian course, we students explored the links between Made in Italy and sustainability.

We were fortunate enough to meet and interview three entrepreneurs, epitomes of Made in Italy who also adhere to sustainability principles. Our group interviewed Andrea Illy, chairman of illycaffè, who was a guest speaker at an event of the Inserra Chair in Italian and Italian American Studies at Montclair State, together with Daniele Balicco.

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SOURCE: http://www.lavocedinewyork.com/

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