ITA Airways launches a unique new safety video starring the legends and athletes of Italian sports that will be gradually phased on board all its long-haul flights. Nineteen Italian sports champions are the heroes of the new ITA Airways Safety video created with the communication agency VMLY&R, in collaboration with CONI and with the support of Star Biz.

In the video, two flight attendants take center stage alongside Olympic and Paralympic medallists Vito Dell'Aquila, Luigi Busà, Antonino Pizzolato, Lorenzo Patta, Stefania Constantini, Amos Mosaner, Thomas Ceccon, Federica Cesarini, Valentina Rodini, Daniele Garozzo and Bebe Vio, in addition to the champions Sara Fantini, Alexandra Agiurgiuculese, Alessia Russo and the European champion Ciro Immobile to illustrate the safety instructions in an original and entertaining way.