by Ilaria Vesentini
Coffee is not just the favorite pick-me-up of Italians, it is also an invigorating driver for the country's economy. This is because Italian espresso – from roasted and ground black powder, bar and home machines and packaging plants – boasts uncontested world records and a business worth €5 billion on the production side.
There is also big potential beyond its borders: this is a "Made in Italy" brand that has connotations of authenticity, quality, tradition and lifestyle, factors that can open the doors of global markets to Italian companies.
Fonte: Italy24
