At the cafe that doubles-up as a newsagent in Galliano di Mugello, a medieval hamlet in Tuscany, there are no pings from mobile phones, people aimlessly browsing the internet or uploading pictures of their cappuccino to Instagram. Instead, customers read the newspaper – their main source of information on the outside world – or talk to each other.

Surrounded by Tuscany’s postcard perfect cypress trees and rolling hills, Galliano di Mugello, would be a haven for those wanting a digital detox. But the absence of mobile phone coverage is a much less endearing quirk for the 1,300 or so inhabitants, who are starting to rise up against not being able to make a call, send a text or search for something on Google on their handsets.