by Vincenzo Chierchia
The state controlled Italian National Tourism Agency (ENIT) will open new offices in emerging markets: from China to the Arab Emirates, according to its new three year plan.
Italy is going all-in on tourism. After years of budget cuts, the new plan will provide for €83 million of investments: €28 million in 2016, €28 million again in 2017, and €27 million in 2018 (40% of which will go towards operating costs, the remaining 60% will go towards advertising).
Fonte: Italy24
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