by Antonello De Riu

Soft power" - the ability to project influence through means other than military might or direct economic power - is hard to define, but easy to recognise. It produces a number of virtuous feedback loops that reinforce and amplify the benefits that accrue to those that can deploy it.

In discussing soft power strategies, Asian observers often attempt to emulate the United States, whose soft power has been deployed most extensively and to greatest effect.

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Source: http://www.scmp.com/