Italian wine is experiencing a ‘green’ turning point. Never before has so much organic wine been consumed by Italians, with a record leap of +45% in sales in 2017 compared to the previous year for a total of 3.84 million liters sold in the large scale distribution channel. According to an analysis by Coldiretti based on Infoscan Census data – unveiled at Vinitaly 2018 – a wine consumer revolution is taking place.

The increase in domestic demand concerns also sparkling wines, whose sales grew by 41% for 361,469 liters in 2017. The growth rate of organic wine sales was twenty times higher than the sector average in value, demonstrating that ‘healthy and natural’ are the new trends expanding on the market, both in Italy and abroad. Italian organic wine is also a key factor for exports, especially in ‘mature’ markets such as Germany.