From Venice’s labyrinth of scenic canals to Tuscany’s rolling olive groves, the cosmopolitan capital of Rome and the sun-drenched beaches along the craggy cliffs of the Amalfi Coast, it’s no surprise that Italy is a perennial favorite among travelers of all ages.

But there’s far more to this storied destination than its classic draws—be it Turin’s renowned chocolate production, the unrivaled fashion culture that permeates Milan, Calabria’s rugged mountains or the unparalleled pizza scene in Naples—and it’s these hidden gems, less-traveled destinations and unique attributes that are attracting new generations of travelers to Italy.