Italy's Serie A enters the Metaverse to showcase new way to watch soccer

May 01, 2022 240

Serie A attracts audiences from across the globe, but how fans can view matches is changing, as Italy's top soccer division enters the Metaverse. League leaders AC Milan's clash with Fiorentina on Sunday at the famous San Siro stadium will be the first soccer match to be broadcast where fans in Africa and the Middle East can watch from the "Serie A room in The Nemesis metaverse".

Metaverse is a broad term. It generally refers to shared virtual world environments which people can access via the internet. The term can refer to digital spaces which are made more lifelike by the use of virtual reality (VR) or augmented reality (AR). During the Milan match, where the leaders continue their quest for a first Serie A title since 2011, users will be able to interact with the various features present in the room in-game.

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SOURCE: https://www.reuters.com

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