La Perla lingerie: A history of the Italian brand told through its most iconic ads and moments

Nov 06, 2019 246

This year marks the 65th anniversary of La Perla, an Italian brand with a rich history and A-list fans including Priyanka Chopra, Naomi Campbell, Kourtney Kardashian and Dua Lipa.  First launched in Bologna in 1954 by corset maker Ada Masotti, La Perla has evolved to become one of the most well known luxury underwear brands in the world.

"La Perla has changed in the same way that women have changed over the years" says the brand's Creative Director Alessandra Bertuzzi, but "functionality, technicality, craftsmanship the key aesthetics have been preserved and respected."

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