Lavazza, Italy's best-selling coffee brand, has a warning for Starbucks as the coffee and frappuccino giant enters the Italian market for the first time: you have much to learn.

Howard Schulz, Starbucks' chief executive, last month confirmed the Seattle-based company will open its first coffee shop in Italy early next year, in Milan. The step marks the latest skirmish in the fast consolidating $80bn global coffee industry, pitting the US chain against Italy's family-owned purveyors of small cups of rich espresso and frothy cappuccino.

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Source: http://www.ft.com/