Given Italy’s reputation as a style trendsetter, it’s instructive to look at how the country’s major fashion houses and luxury purveyors are starting to develop exclusive travel experiences to promote la dolce vita. The aim of two of the most buzzworthy projects is to connect high-end travelers to the heart of the Italian lifestyle, and with excellence in craftsmanship, creativity and design.

The family behind Salvatore Ferragamo S.p.A. has been in the tourism business for many years, as the owner of the Lungarno Hotel Collection. But recently, the Ferragamo name has popped into the travel spotlight anew, with the introduction of Tuscany Again, a non-profit concern offering a curated selection of luxury travel experiences.