In the 1990s, when the fashion system was building its foundations, industry experts claimed that the maximum turnover a fashion brand could aim for was 2 billion euros. Today that figure has been far exceeded by Italian fashion brands such as Gucci, Prada, and Moncler, while others are close to reaching the titanic figure of 1 billion.

Helping MFF in this investigation into Italian fashion revenues were Emanuela Pettenò and Gabriella Melacca, consumer markets leader & deals markets leader and consumer markets driver at Pwc Italia, respectively.