A new success for digital Made in Italy: this is what emerged from the analysis of the results obtained from the special promotional showcase of Italian products in the marketplaces of 11 countries which took place between 29 May and 2 June. 

More than 50 percent of the total sales recorded during the 5-day promotional window on Amazon’s Made in Italy online stores came from abroad, particularly from Germany and the United States whose customers largely appreciated and purchased Italian products. The initiative was launched on 19 May during the event “Le Giornate del Made in Italy Digitale” (The Digital Made in Italy Days).