Made in Italy fashion is thriving! Here’s how the ITA is helping Italian designers

Feb 24, 2021 249

BY: Freya Drohan

Italian fashion is known and adored all over the world for its high quality and heritage, but due to COVID precautions, companies are still unable to physically go to market. Enter the Italian Trade Agency, who guided, supported, and facilitated the brands in its Made in Italy program to once again showcase their wares virtually this season.

Some 57 of the country’s most impressive industry names are highlighted on the Italy Pavilion on Coterie’s digital trade show, which is available to access until March 16. The Daily talked to Paola Guida, head of fashion & beauty division at the Italian Trade Commission in New York, to hear how the transition to digital has been this time around—and what’s keeping her hopeful for the future. 

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