by Serena Perfetto
It is usually said that while there are many 'martinis', there is only one Martini. This reminds us how cocktails sometimes have little or no resemblance to the original, the classic Gin Martini, made of gin and dry vermouth, which will always be a classic and the favorite cocktail for many.
But when did the story behind this drink get started? We need to go back to the mid 19th century to find the origins of what is today one of the most famous Italian brands worldwide.
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
