Maserati’s rebirth bid starts with a 630-horsepower supercar

Sep 11, 2020 184

BY: Daniele Lepido

It’s fitting that the Maserati getting a cameo in the latest James Bond film isn’t its new supercar, but a 1990s model careening off a big bump in the road.

Aging product has dogged the luxury division of Fiat Chrysler Automobiles NV, leading to a sales collapse and costly writedowns. But the title of the Bond film -- “No Time to Die” -- might as well be the mantra for Maserati and the new model it’s banking on to breathe life into the brand.

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