Peroni Nastro Azzurro, the premium Italian lager that has been bringing style to the world of beer for over 50 years and is the fastest-growing European import in the U.S. beer business, is embarking on its most significant global renovation in more than a decade. Inclusive of a modernized bottle design that features a new logo, updated glassware, redesigned secondary packaging and the brand’s first-ever national TV campaign, the refresh reinforces Peroni’s position as a global Italian style icon.

Since arriving stateside in 2005, Peroni’s classic Italian style and craftsmanship has won over tastemakers and trendsetters looking for a fresh, clean beer that compliments their style. The refreshed bottle and glassware each feature sleek and stylish design that draws inspiration from Peroni’s rich history and updates its iconic elements. The new bottle and packaging will begin rolling out in February and the new glassware will be available in bars and restaurants by April.