Nestlé's development plan for Perugina foresees a total investment of €60m ($66m) over three years, for strengthening the position in Italy, the development of export and the modernization of the production site of Perugia, according to Nestlé Italy's corporate strategy director, Massimo Ferro.
Perugina has been around since 1922, according to the company, and it is currently distributed in Italy through all the channels, including confiserie (candy stores), as well as online.
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
