Fine tailoring, fine leather, fine wine, fine interiors…. Italian uber luxury brand Stefano Ricci — founded in 1980 by the eponymous designer — is all about the finer things of life, handcrafted to perfection. Niccolo Ricci, the CEO of the label, takes t2 through the journey of the brand and tells us why the world loves all things Italian.

Some of the world’s most celebrated fashion brands — from Valentino to Versace, Prada, Armani and Dolce & Gabbana — are Italian. What is it about Italian fashion that the world loves? The ‘Made in Italy’ that has conquered the world is the highest expression of quality, creativity and dexterity. During the last 30 years, our brands have established themselves by focusing on these values; it’s not easy to imagine a period as prolific as this in the future.