Hard seltzer has unquestionably swept the nation over the past year. In fact, Americans bought more hard seltzer than vodka in 2019. And with its light, fruity taste, low-calorie content, and successful marketing campaigns, it’s easy to see why young people are so drawn to the stuff.

But while it may seem as though the hard seltzer phenomenon is an unprecedented one, its popularity is distinctly similar to a trend the wine industry has seen before: the rise of Lambrusco.